The FastTrack Communications Taskforce held it’s inaugural meeting with a teleconference on April 10 and opened it's operational phase, attended by a small group of senior communications officers of FastTrack shareholders ASCAP, BMI, Buma / Stemra, SACEM and the FastTrack headquarters in Paris. The group reviewed the 2014 Communications Plan, in the context of the new organizational strategy decided by the FastTrack Board of Directors at the January and May 2014 meetings, and discussed how the goals and strategy of the Task Force would be aligned with the corporate new strategic goals. High among those were the objectives of gaining more visibility for FastTrack’s role in the international music community, and creating a greater sense of transparency for FastTrack’s work. The group performed a preliminary review of elements of the Communications Plan, which includes the new FastTrack web site, to be launched early May, as well as social media outreach through Facebook and LinkedIn, and a new bimonthly publication schedule for FastTrack newsletter.
Especially important is the development of greater awareness of FastTrack’s role in international community of authors and composers, and rights holders such as music publishers. The group called attention to the need for FastTrack to be a more frequent and more prominent participant in music industry conferences and congresses, such as MIDEM and meetings of publishers such as ICMP in Europe and AIMP in the US. Another important focus will be of companies and organizations, which distribute musical works to the public such as Digital Service Providers (DSPs).
This core group of senior communications officers will reach out to colleagues in all FastTrack shareholder societies to engage them in this broader communications campaign over the coming year. The Taskforce plans to continue with monthly conference calls, and, when possible, in person meetings on the sidelines of widely attended industry conferences.
Robbin Ahrold, Chair of the Communications Committee
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